As our Cuisine collection’s first confirmed retail project reaches the final design stages, it’s not just a milestone, it’s a masterclass in purposeful, personality-driven kitchen design.
This inaugural installation, currently being finalised by Louise Mitchell of idesign interiors, results from an ongoing relationship between designer and client.
Homeowners Val Denyer and Mark Croud, long-time advocates of Louise’s design approach, returned to her after moving into a new property. Their brief was simple: create a kitchen worth staying for. And that’s exactly what happened.
“This decision has upended our plans,” said Val. “We’d expected this house to be transitional — but investing in this kitchen has made us want to stay.”
A confident use of colour
The selection of Mojo, a grounded yet invigorating burnt orange, combined with Ivy, a velvety botanical green, signals a move away from safe neutrals. The palette is confident but balanced, nostalgic yet contemporary, offering a vibrant reinterpretation of traditional shaker influences with the tonal sophistication required for modern living.
These expressive hues define Cuisine as a collection: it encourages homeowners and designers alike to shift away from default choices and instead lean into colour as an architectural material, something that shapes mood, movement, and daily ritual.
This project demonstrates the collection’s flexibility and the growing appetite among British homeowners for spaces that reflect individuality, not just resale value.
Practical design, seamlessly delivered
Louise Mitchell’s work is known for its considered functionality and spatial awareness. This project is no exception. The floor plan has been designed to create a natural workflow, with intelligent zoning and ample opportunity for communal gathering and private culinary focus.
The cabinetry is currently being paired with custom handle selections and internal carcase finishes — options that will elevate the tactile experience while remaining sympathetic to the palette. Every element, from the internal storage mechanisms to final finishes, has been discussed in detail, with an ongoing dialogue between client and designer that reflects the value of long-term collaboration.
“It’s a dream brief — bold clients, a bold product, and room to design without compromise,” Louise remarked during a recent design session.
From showcase to sale
Interestingly, this kitchen’s origin story can be traced back to the launch event at idesign interiors, where Val and Mark met Laurence Llewelyn-Bowen in person. The event was designed to inspire, but it crystallised the decision to act for Val and Mark.
There’s something to be said to meet the mind behind the range. Laurence’s unapologetic belief in maximalism allowed us to be braver and commit to colour, texture, and layout choices that feel personal and progressive.
A case study in progress
While installation is still in progress, the impact of this project is already clear. It’s not just a commercial success; it’s a reflection of what’s possible when heritage design motifs are recontextualised for today’s clients. This is a kitchen that challenges convention while delivering practical excellence.
We’ll capture the full finished space for a case study this summer, including photography, technical breakdowns, and reflections from designers and clients.
For now, the take-home is simple: colour is back, craftsmanship matters, and when clients feel confident, great design follows.
